Australian wine has come a long way since its introduction, the popularity and consumer preferences are constantly changing around the world. China’s thirst for Australian wine especially has become insatiable in recent years. The surge in Australian premium grape varieties aren’t just unique to China, the U.S and U.K has also seen a surge but at a more gradual level.
There are a number of regions in Australia that grow fantastic grape varieties. Western Australia’s Vasse Felix for example in the Margaret River is known as the drawcard for tourists all over the world. Cellar door, restaurant and art gallery facilities allow for guests to embark a journey full of education on the Vasse Felix history coupled with a brief overview on the production processes.
The winery offers a premium brand and matches perfectly with the philosophy of presenting the best examples of wines from the Australian region for the world to see.
The best Australian wine is a subjective matter amongst consumers; there are a number of growing varieties in the Australian market. Whether it’s red, white, champagne or desert, Australia is home to some of the most prominent wine processes and growing conditions that make it unique to the world. The following are the most popular Australia wines in the Shanghai region.
There isn’t a more symbolic wine in Australia than Shiraz, the Shanghai consumer market are naturally invested in our popular food and alcohol industries, and the similarities in cultures contributes to this.
Red grape varieties have been a favourite in the Chinese market for many years, in particular Shiraz. Shiraz is the leading exporting wine into China; the popularity can be attributed to the famous Margaret river tourist region in Western Australia.
The ideal growing conditions in the region make it arguably the best growing conditions for Shiraz in the world. The delicious dark chocolate palates and long finish are common associations with the grape variety.
Commercially, the opportunity to further integrate into the market grows. Shanghai is a financial hub in Asia and brings along with it some of the most wealthy business people in the world.
Some of the finest restaurants therefore want the most prestigious and delicious wine grape varieties in the world to facilitate to the high prolific client meetings and business deals. Shiraz is a known variety offering a delicious yet admired style of red.
2.- Sauvignon Blanc
Sauvignon Blanc is one of the most popular white wine grape varieties in the world. South Australia is at the epicentre of Sauvignon Blanc within Australia, it is where most of the products are distributed to Shanghai for consumption.
The growing drinking trends abroad are a welcoming sight for the local economy, as well as the wineries growing Sauvignon Blanc. The lovely fruity flavours and long finish is a pleasant choice suitable for drinking alongside Chinese dishes such as fried rice and noodles.
In terms of the entry level wines that people will often try first, Sauvignon Blanc would definitely rank high in the list. As the market evolves, younger and more experimental consumers are suturing the market, particularly in the white varieties.
Given Australia’s ability to grow and develop Sauvignon Blanc, the position to capitalise on the opportunity could lead to an even greater success of Sauvignon Blanc in the Shanghai regions.
Chardonnay is the most planted grape varieties in the world, the Australian climate is ideal for growing Chardonnay, mostly in the hunter valley regions of NSW. The Chinese economy continues in showing positive growth trends in the importing of Australian wine in Shanghai.
One of the big reasons Chardonnay has grown substantially is the compatibility with a number of Asian style dishes. They’re perfect with the light and delicious food such as raw and lightly cooked shellfish, steamed or grilled fish, chicken and vegetable terrines and pasta.
Education is key to the growing success of Chardonnay in the Chinese regions. The growing e-commerce developments facilitate the expanding market. Furthermore, when consumers educate themselves on the ‘best Australian wine’, Chardonnay often comes up because of the reach of the grape variety throughout not only Australia but the world.
4.- Cabernet Sauvignon
Cabernet Sauvignon also known as Cab Sav is another one of the popular red grape varieties grown ideally in New South Wales and South Australia. Dating back to the 1800’s, Cab Sav offers a classic Australian wine for the rest of the world to enjoy.
Not as popular as the Shiraz variety, it is still one of the most famous styles of red in the country. The flavours of blackcurrant and blackberry collaborate to bring excellent pairs with beef, lamb and red meat dishes.
Some of the best premium wines in the world come from the vineyards on the Australian continent. It is a good idea to buy wine Shanghai from Australia as they hold a great opportunity for 4 of the most popular wine varieties we have to offer to the world.
The growing high disposable incomes coupled with younger generations willing to experience wine as an alternative social beverage, is a fantastic opportunity to further develop wine consumption relationships with consumers.